You can't underestimate the value of a well designed logo or trademark. It is at the centre of your brand in regards to a product or a business. This symbol carries the weight of your customers' perceptions, good or bad, real or not, established in many ways through experience, marketing, word of mouth, etc. This, coupled with your brand or product name, will become your image for which your market can identify you from the rest of the herd.

Good Design in Relation to Logos or Trademarks
Although the rules of logo design are not hard and fast, there are some basic principles that we try to apply while ensuring a good understanding of our customers' needs, such as company colours, the image that they are trying to create, examples, etc.

Our Deliverables and Principles

• Using colours which are consistent from print and screen.
• Creating your works in a vector format to ensure the logo won't lose quality even if the logo is represented on a large billboard.
• Solid, identifiable, easily reproducible shapes are the best way to go in general.
• Creating a greyscale version which is consistent with the colour version.
• Creation of a solid colour or line version and a single colour version for embroidery, screen printing, and single colour print.
• Easily readable text in a style which is fitting.
• Multiple designs will be provided so the customer can choose what road to go down.

All styles of the finished logos will be kept on file, while the customer will receive a copy of all versions on disk in EPS, JPG or GIF and PDF file types to ensure the file can be reproduced in all mediums.